Why We Do It

Empower Small Businesses

We believe small businesses are the backbone of every community. Our work aims to reduce friction and inefficiency, enabling small business owners to scale, achieve their vision, and contribute to a thriving local economy.

Leverage Our Experience

We adapt strategies from large corporations to fit small and mid-sized enterprises, driving a cultural shift in the approach to small businesses. Our approach–“mindset as the new tech”–addresses the undervaluation and burnout of small business teams, ensuring sustainable success and staying ahead of the curve.

Drive a Cultural Shift

Our passion comes from our own experience working in small businesses. We understand first-hand why so many don’t survive, and it drives us to create efficiencies and alignment that remove the friction and overwhelm found in small business operations.

Who We Are

  • We embrace change. Life is dynamic and so are we. In our work, health, and relationships. We empower business owners and their teams by providing innovative tools, like Habit Story, and knowledge to take control of their processes and operations. Our focus on continuous improvement and creative solutions ensures that everyone in the organization can contribute to its success and growth.

  • We include and improve. We’re all connected, and we all belong. And we believe in leaving every relationship better than how it began. By fostering a culture of inclusion and improvement, we create an environment where both individuals and businesses can thrive.

  • We Own It + Commit. We are dedicated to showing up fully for our clients, community, collaborators, and ourselves. We hold ourselves accountable for outcomes, good and bad, and take ownership of our actions. This dedication ensures we provide consistent, high-quality support and empower our clients to do the same within their organizations.